WordPress is free the way a puppy is free. Plugins, patches, caching and hosting quietly eat marketing hours every week - and the CMS is only the first line on the bill.
Most marketing AI pilots never prove their worth - not because the tech fails, but because nobody measured a baseline. Here is the framework that fixes that.
Claude can now draft, design, research and report. But the win isn't a smaller team - it's a sharper one. Here's what your marketers do, what Claude does, and why bespoke beats another licence.
Most AI hallucinations come from one thing: gaps in training data. Tool use closes those gaps - and turns AI from a clever talker into a working colleague.
Agentic AI has crossed from experiment to operating reality. The question is no longer if you join in - it's how soon, and how well.