Automation & AI for Complex Businesses
The goal was never a smaller team.
It's a sharper one.
Every business runs on a hidden layer of dull, repetitive work - the copy-paste, the chasing, the re-keying, the reports nobody enjoys pulling. It's quietly expensive and potentially error-prone, but it's exactly the kind of work machines have finally become good at.
We take that grind off your team and hand it to automation and AI that earns its keep: watching your market at a scale no human can, surfacing the signals worth acting on. Holding your systems together - so orders, data and files flow between tools that were never designed to talk. And remembering what your business knows - the brand rules, the account history, the hard-won lessons - so nothing starts from zero.
Your people keep the judgement, the relationships and the decisions they were actually hired for. Done well, that's how you keep your best people and free up the capacity to go after what's next.
You're reading this, which puts you ahead of most of your market already. Let's talk about what's possible.
Most people get this backwards
The pressure to bring AI into the business is real. But finding the sweet-spot evades many businesses. Using Copilot or ChatGPT to draft your emails or slide decks only scratches the surface, and over-eager managers swapping headcount for agentic solutions misses the point…
The businesses pulling ahead aren't the ones with the most licences. They're the ones who worked out which repetitive, error-prone, morale-sapping work to hand over - and gave their people the time back to do the work only people can do. That isn't a threat to your team. It's a promotion. Getting there takes some judgement: what to automate, what to leave well alone, and how to wire it into the tools you already run without creating a fragile mess. That's the part we do.
What we actually do
No hype, no rip-and-replace, no six-month project. Three capabilities, one approach - built on the systems you already run, owned by you.
Detect
Signals at a scale no team can watch by hand. Market intelligence, competitor moves, buying signals - filtered by reasoning, not keywords, and delivered where you work. One client's pipeline grew 150%+ on the back of it.
Market intelligence →
Connect
The glue between systems that were never designed to talk. Orders, artwork, data and documents flowing between your e-commerce, ERP, print floor or CRM - without a human re-keying in the middle.
Systems integration →
Remember
A structured memory for your business - brand guiderails, account history, hard-won lessons - that your team and your AI both work from. Nothing starts from zero twice.
Claude Orchestration →2-6 weeks
To a working system, not quarters
People first
We listen, fix and enhance, rather than replace people
Painless
Delivered without the need for IT involvement
100% yours
You own every workflow we build
Why the businesses that move now win
Right now, most of your competitors are still arguing about whether to start. A few are dabbling. Almost none have systematically handed their repetitive work to machines and freed their teams up - which is precisely why doing it now is worth so much.
Move while it's still early and you compound three advantages at once: a team that's more productive, people who stay because the work got better, and the spare capacity to chase opportunities the others can't see yet. The thinking-ahead is the whole edge - and you're already doing it.
A few of the things we build
These are examples, not a menu. Marketing and sales is where a lot of the repetitive grind lives, so it's where we're often asked to start - but the same approach applies wherever dull, manual work is costing your team time.
Claude Orchestration
A business brain: permanent, structured memory your AI agents actually work from - with Claude orchestrating intelligence, drafting and operations on top.
Read more →
Lead Generation Automation
The manual research, enrichment and outreach your team dreads - detected, assembled and queued for a human to approve.
Read more →
Sales Enablement
Account intelligence and next-best-action prompts assembled for your reps, so they prep in minutes instead of hours.
Read more →How we're different
Not another agency, and not a platform with a login. We're automation engineers who came up through marketing and operations - so we build for the business outcome, not the tech demo.
1.
Outcomes first
We build for measurable results: hours given back, errors removed, work your team stops dreading. If it doesn't earn its keep, we don't build it.
2.
Integration experts
Works with your existing stack - HubSpot, Salesforce, whatever you use. No rip-and-replace. No integration headaches. Just seamless connections.
3.
Rapid deployment
You approve the strategy, we handle the complexity. Value in weeks, not months. No IT involvement required. No expensive consultants.
How we work
A proven, modular approach to automating the right work. Each phase builds on the last - solid foundations, measurable progress, and a system your team trusts, without disruption to the day job.
1. Discovery & Design
Map the workflow, define success metrics, confirm stack and constraints. We understand your goals before we write a single line of code.
2. Pilot & Prove
Ship a small, valuable slice first. Prove the concept works, document everything, and train your team on what to expect.
3. Rollout & Enablement
Expand deployment across teams, ensure smooth adoption, and provide comprehensive training where required.
4. Optimise & Scale
Tighten quality loops, add new use-cases, monitor reliability, and continuously improve based on real-world performance.
Where this is already working
Real businesses, real people, real hours handed back. We keep the company names private; the people are happy to be quoted.
"Marc has streamlined processes that used to take up huge amounts of the team's time, creating a seamless flow from our website through to the print floor."
"Repetitive manual tasks have largely disappeared, mistakes have reduced dramatically, and the whole operation is smoother and more efficient."
Maire Howard Managing Director · Multi-million-turnover e-commerce business"I've worked with Marc across several companies, and there's a reason I keep coming back. At Netsend and Corcentric he wrote about electronic invoicing, accounts receivable and blockchain with a depth you'd normally only get from an industry insider - content that genuinely resonated with a specialist audience, and ranked."
"Most recently he designed and built a website for me from a standing start, exactly as I'd imagined it. Whatever the brief, he understands complex subjects fast and just delivers."
Lee Allen Chief Revenue Officer · Repeat client across several companies"Working with Marc, we shifted from activity-based to signal-based prospecting and he built the AI automation to run it. Qualified pipeline grew by over 150% across a couple of quarters, and we started landing meetings with Tier One accounts that had been difficult to reach."
"He also rebuilt our website so we can manage and update it entirely through AI. He has a real gift for applying leading-edge tech to a concrete business need."
Luke Whitehead Chief Commercial Officer · Subsea technology companyLet's find the grind worth automating
A 30-minute discovery session, no pitch. We'll map where the repetitive work is costing you, and what's realistic to hand off first.