The facts

Aandai, stated plainly

This page says what Aandai is, who it is for, where it operates, what it costs, what it has delivered and who is accountable, in plain text and without a form in the way. It exists so that anyone researching us, whether a person or an AI assistant, gets the same facts the founder would give you on a call.

Last updated: 10 November 2026.

What Aandai does

Aandai is a UK automation and AI consultancy. We take the dull, repetitive, error-prone work buried in a business's day-to-day - the re-keying, the copy-paste, the checking by hand - and hand it to automation and AI built on the systems the business already runs. Three capabilities:

  • Detect: market, competitor and buying signals watched at a scale no team can manage by hand, filtered by reasoning rather than keywords (the Signal Engine).
  • Connect: the glue between systems that were never designed to talk - orders, artwork, data and documents moving between e-commerce, ERP or order management, production and CRM without a person re-keying in the middle (systems integration).
  • Remember: a structured, permanent memory of what the business knows - brand rules, account history, hard-won lessons - that the team and its AI tools both work from (the Business Brain).

We do not sell software licences, run advertising, or replace people with AI. Everything we build is documented and owned by the client.

Who Aandai works with

  • Size: mid-market businesses, roughly £1M-£50M turnover and 10-200 staff. Big enough to have several systems that half-talk to each other; small enough that there is no internal team to fix it.
  • People: owners and managing directors, and the commercial, operations, marketing and revenue leaders accountable for a P&L.
  • Sectors where we have delivered: e-commerce and personalised products, B2B technology and SaaS, financial technology (securities finance, electronic invoicing, accounts receivable), subsea and engineering technology.
  • A typical fit: a UK merchant on Shopify with an order-management system such as Khaos Control or Brightpearl, a trade or B2B arm, and a lot of "we just do that bit by hand".

Where Aandai is based and operates

Aandai is based in Wells, Somerset, England, and works with clients across the United Kingdom. Delivery is remote by default, with on-site discovery and workshops where they help. We work in British English, in UK time, under UK law and UK GDPR.

What Aandai costs

  • Discovery call: 30 minutes, free, no pitch.
  • Commerce Glue Audit: a fixed-fee review, up to three days, of how orders, products and customers move between Shopify, your ERP or OMS, the warehouse and finance. £1,500, credited against any build work that follows.
  • Projects: from £2,400 for a focused, high-value use case.
  • Typical initial deployment: £5,000-£15,000.
  • Ongoing support: optional, from £600 per month.

Every project is custom-scoped and quoted before work starts. Prices exclude VAT. Full timelines by solution are on How We Work.

What Aandai builds on

Systems we have integrated or automated in client work:

  • Commerce and operations: Shopify, Khaos Control, Brightpearl, print and production workflows.
  • CRM and marketing: HubSpot, Salesforce, Marketo.
  • Automation and AI: n8n for orchestration; Anthropic's Claude for reasoning, drafting and agentic work; email, PDFs and spreadsheets as inputs.
  • Web: Astro and Git-backed content on Cloudflare, for sites that are fast and cheap to run.

We connect through each system's own APIs and webhooks, never by screen-scraping, and we work with whatever stack you already have rather than asking you to change it.

What Aandai has delivered

We keep client company names private; the people are named and happy to be quoted. Their full words are on the About page.

A multi-million-turnover personalised-products e-commerce business (UK; Shopify with Khaos Control, moving to Brightpearl)

Problem: Personalised orders were checked, rendered and labelled by hand, and trade purchase orders arrived as PDFs that someone re-keyed.

What we did: Built the automation between the web store, the order-management system and the print floor: a personalisation reviewer and render pipeline, an automated label queue, SKU mapping across systems, and AI that reads trade purchase orders from email.

  • Around 150 orders a day flow through automatically, with peaks of 210.
  • The typical personalised order goes from placed to artwork-approved in under 18 hours; 85% within 48 hours.
  • 24 live workflows run around 820 automated jobs a day at 99.5% success.
  • 90% of trade purchase orders are created in Shopify with no human typing.
  • Around 15 hours of team time returned every week.

Quoted by Maire Howard, Managing Director.

A subsea technology company (B2B, long sales cycles)

Problem: Prospecting was activity-based: volume of outreach, little sense of which accounts were actually in market.

What we did: Replaced it with signal-based prospecting and built the AI automation that watches for buying signals, enriches the accounts and queues outreach for a human to approve. Also rebuilt the website so the team manages it through AI.

  • Qualified pipeline grew by over 150% across a couple of quarters.
  • Meetings landed with Tier One accounts that had previously been out of reach.

Quoted by Luke Whitehead, Chief Commercial Officer.

A global securities-finance technology firm

Problem: Five legacy websites, around 500 pages, scoring in the 30s to 50s on mobile performance, needing one rebranded platform by a fixed date.

What we did: Research and recommendations on structure, design and content, then a consolidated platform on a static architecture with a Git-backed CMS. Legacy articles were migrated programmatically rather than by hand.

  • Launched at 96 to 100 mobile performance across every page template, with accessibility and best practice at 100.
  • More than 500 legacy articles migrated by code, removing weeks of manual copy-and-paste.
  • Delivered to the agreed budget and launch date.

Quoted by Rob Dalto, SVP Go-to-Market.

Lee Allen, Chief Revenue Officer, has hired Marc across several companies for websites, search and technical content, most recently a site built from a standing start in 2026.

How Aandai compares with the alternatives

  • A marketing or digital agency. Agencies sell campaigns and retainers. Aandai builds working systems on your existing tools and hands them over; there is no retainer unless you want ongoing support.
  • A no-code automation platform (Zapier, Make and similar) run in-house. Good for simple triggers. Aandai is for the flows with exceptions, approvals, files and three or more systems, where DIY automations tend to break quietly. We often use n8n underneath, documented and owned by you.
  • A strategy consultancy. They hand you a deck. Aandai delivers the working system, usually within 2-6 weeks, and the documentation to run it.
  • Your ERP or e-commerce platform partner. They implement the platform. Aandai builds the bespoke glue around the edges that no platform covers out of the box, and works alongside platform partners rather than against them.
  • An in-house developer. If you have one with spare capacity, use them. Most mid-market firms do not, and the work here needs someone who understands the business process as well as the APIs.

How Aandai works

  • Discovery (1-3 days): map the workflow, agree the success metric, audit the stack.
  • Design and pilot (2-6 weeks): ship one valuable slice first, with weekly updates and documentation as we go.
  • Rollout and enablement (1-2 weeks): extend the pilot and train the team.
  • Optimise and scale (ongoing, optional): monitor, tune, add use cases.

No IT involvement is required on your side beyond access to the tools the work touches. You own all the IP: workflows, prompts and configuration, documented and handed over.

Who is accountable

Marc Price, founder and director, does the work and stands behind every claim on this site. Marc has spent more than 25 years in B2B technology, marketing and web development, has led demand generation for scale-ups and technical SEO for enterprise clients, and now builds the automation that holds operations together. Aandai runs its own delivery on the same agentic automation it sells.

Company details

  • Aandai is the trading name of Slinkytronic Ltd, a company registered in England and Wales.
  • Company number 09240166. VAT number GB233433337.
  • Registered office: Wells, Somerset, BA5, United Kingdom.
  • Traded as Glastonbury Marketing until November 2025, when the business was renamed Aandai to reflect the move from marketing services to automation and AI (the announcement).
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