Why We're Now Aandai (And Why That Matters for Your Business)

TL;DR

Glastonbury Marketing is now Aandai - specialising in AI and automation for mid-market B2B businesses. With a decade of delivering automation projects yielding 20-30% uplifts in sales conversations, and generating 7-figure sales pipelines, we’re helping quality businesses amplify their existing strengths through intelligent AI implementation. The window to gain competitive advantage is narrowing as AI-infused marketing becomes table stakes.

You’ve built something good. Perhaps even excellent.

Your product works. Your service delivers. Your brand messaging resonates. You’ve invested years - maybe decades - getting it right. The quality is there, the customer feedback is solid, and your team knows what they’re doing.

So why are some of your competitors - ones with frankly inferior offerings - suddenly appearing everywhere? Why are they booking meetings faster, generating pipeline more efficiently, and seeming to know exactly when to reach out with exactly the right message?

The answer isn’t that you’ve done anything wrong. It’s that the rules changed whilst most of us were looking the other way.

Why Did Glastonbury Marketing Rebrand to Aandai?

We rebranded to Aandai (derived from Automation and AI) because every significant project over the past decade pointed in the same direction: businesses that properly harness automation and AI don’t just catch up - they accelerate past competitors still doing things manually, regardless of product quality.

The competitive battleground has shifted. It’s no longer just about having the best offering. It’s about combining your quality product with intelligent automation that scales your reach, personalises your messaging, and operates at speeds manual processes simply cannot match.

What Problem Does Aandai Solve?

Aandai addresses an urgent capability gap in the mid-market B2B space: businesses lack the in-house expertise to maximise AI and automation, yet AI-infused marketing has rapidly become table stakes rather than a competitive advantage.

Plenty of businesses are using ChatGPT to polish emails, perhaps dabbling with MidJourney for images, ticking the “we’re doing AI” box. Then wondering why they’re not seeing the gains others talk about. The AI tools ecosystem has become bewilderingly complex, and you haven’t had time to become experts in rapidly evolving AI toolchains whilst building your core business.

Here’s what’s happened: marketing content volume has exploded, and the quality has risen sharply through better research capabilities and generative AI. This creates two critical challenges:

Challenge 1: Staying Informed

• Manual monitoring doesn’t scale when content volume increases tenfold
• You need automated systems that track, synthesise, and alert you to what matters
• Without this, you risk missing competitor moves and market shifts

Challenge 2: Cutting Through

• When everyone can produce decent content, differentiation becomes harder
• You need integrated workflows and strategic application of multiple AI tools
• Surface-level dabbling won’t deliver the competitive advantage you need

How Does AI and Automation Improve B2B Marketing Performance?

AI and automation deliver measurable improvements by amplifying existing business strengths rather than replacing them. When properly implemented, businesses see 20-30% uplifts in key metrics within 3-6 months.

The critical insight: high-quality products and services combined with properly implemented AI and automation don’t just help you catch up - you accelerate past competitors who are still doing things manually, no matter how good their offerings are.

Businesses that effectively harness these capabilities experience:

• Faster response times to market opportunities
• Increased personalisation at scale
• More efficient pipeline generation
• Better-informed decision making through automated insights
• Exponentially improved team productivity

What Results Has Aandai Achieved for Clients?

Over the past decade as Glastonbury Marketing, we’ve delivered consistent, measurable results across diverse industries. Here are some of the highlights:

Every project confirmed the same pattern: quality businesses become dominant when they properly harness automation and AI as a strategic accelerant to what they’ve already built.

What Services Does Aandai Offer?

Aandai provides three core service areas, with emphasis on the intersection of AI, automation, and go-to-market strategy:

1. AI-Powered Marketing Automation

• Intelligent workflow design and implementation
• Multi-platform integration (Marketo, HubSpot, Act-On, custom solutions)
• Automated research and insights generation
• Personalisation at scale

2. Fractional Marketing Leadership

• Strategic go-to-market planning
• Marketing technology stack optimisation
• Team capability development
• Performance measurement and optimisation

3. Web and App Development

• Modern, performance-optimised websites
• Custom application development
• Integration with marketing automation platforms
• Scalable infrastructure (supporting 30,000+ concurrent users)

Unlike traditional agencies that execute campaigns, we build automated systems that amplify your existing strengths and scale your marketing efforts whilst maintaining quality and personalisation.

Why Can’t Businesses Do This In-House?

Most businesses simply don’t have the right skills in-house to maximise AI and automation effectiveness, and there’s a very good reason: this capability set has only become critical in the last 18 months.

You’ve been focused on the right things:

• Building your core business
• Perfecting your offering
• Serving your customers
• Developing your team

You haven’t had time to become experts in rapidly evolving AI toolchains and automation architecture. Why would you? This represents a completely new discipline that sits at the intersection of marketing strategy, technical implementation, and AI capability assessment.

The businesses pulling ahead aren’t necessarily the ones with better products - they’re the ones who’ve recognised this capability gap and brought in expertise to bridge it whilst they continue focusing on their core strengths.

How Is Aandai Different from Traditional Marketing Agencies?

Aandai differs from traditional agencies in three fundamental ways:

1. We Build Systems, Not Just Campaigns Traditional agencies execute marketing campaigns. We build automated systems that continue delivering results long after initial implementation, scaling your efforts without proportional increases in cost or resource.

2. We Focus on Amplification, Not Replacement We don’t suggest your current approach is wrong. We help you amplify what you’ve already built - your brand, your products, your customer relationships - through intelligent automation that makes everything work harder.

3. We Bring Specific AI/Automation Expertise Traditional agencies are generalists learning AI on the job. We’ve spent a decade delivering automation and, more recently, AI projects, accumulating expertise in what works, what doesn’t, and how to navigate the bewilderingly complex tools ecosystem effectively.

Our track record speaks to this difference: consistent 20-30% uplifts in key metrics, 7-figure pipeline generation, and successful acquisition outcomes for clients who paired their quality offerings with our automation expertise.

What Types of Businesses Benefit Most from Aandai’s Services?

Mid-market B2B businesses with quality products or services see the greatest impact from our approach. Specifically, businesses that:

Have Already Built Something Good

• Proven product-market fit
• Solid customer feedback
• Quality brand messaging
• Capable team in place

Face Competitive Pressure

• Competitors responding faster despite inferior offerings
• Increased content volume making differentiation harder
• Manual processes limiting scale and personalisation
• Difficulty staying informed about market changes

Recognise the Capability Gap

• Understand AI and automation are critical
• Lack in-house expertise in modern AI toolchains
• Want to amplify existing strengths rather than rebuild
• Seek measurable results, not AI theatre

If you’re seeing competitors with frankly inferior offerings outpacing you through better use of automation and AI, that’s precisely the situation we address.

How Long Does It Take to See Results?

Based on our decade of experience, properly implemented automation and AI projects deliver measurable improvements within 3-6 months, with initial indicators visible within weeks.

Typical Timeline:

• Weeks 1-4: Discovery, strategy development, initial implementation
• Weeks 5-8: System deployment, integration, team training
• Weeks 9-12: Optimisation based on early data
• Months 4-6: Full performance measurement, 20-30% metric improvements

The key factor: starting with a solid foundation. Businesses with quality products, good brand messaging, and capable teams see faster results because we’re amplifying existing strengths rather than building from scratch.

Frequently Asked Questions

What’s included in Aandai’s referral circle scheme?

Our referral circle offers 10% of revenue from a referred client’s first project. If you know a quality business facing these challenges - competitors outpacing them despite inferior offerings, struggling with the AI tools ecosystem, or lacking in-house automation expertise - refer them to us. When they become a client, you receive 10% of their first project revenue. See our referral circle scheme for complete details.

Do you work with businesses outside the UK?

Yes. Whilst we’re based in Bath, England, we’ve delivered projects for clients globally, including work rolled out internationally for Corcentric and infrastructure supporting 30,000 concurrent users worldwide for Fujitsu. Remote collaboration is standard practice, and we’re experienced in working across time zones.

What marketing automation platforms do you work with?

We’re platform-agnostic and experienced across major marketing automation platforms including Marketo, HubSpot, Act-On, and custom solutions. Our approach focuses on finding the right platform for your specific needs and existing technology stack, rather than forcing a particular solution.

How do you measure success?

We focus on measurable business outcomes rather than vanity metrics. Typical success measures include: uplift in sales conversations, pipeline value generation, time saved through automation, response time improvements, and acquisition outcomes. Every project includes clear KPIs established upfront and tracked throughout implementation.

What if we’ve already tried AI tools and seen limited results?

This is extremely common and precisely why we exist. Surface-level AI usage - ChatGPT for emails, MidJourney for images - rarely delivers transformational results. The difference comes from integrated workflows, strategic application of multiple AI tools, and proper automation architecture. We help you move from dabbling to systematic implementation that drives measurable outcomes.

Can you help us build AI capabilities in-house?

Yes, through our fractional marketing leadership service. We can work alongside your team to build internal capability whilst delivering immediate results. This approach works well for businesses wanting to develop in-house expertise over time whilst benefiting from our experience navigating the AI tools ecosystem.

The Window Is Narrowing

AI-infused marketing is becoming table stakes. The businesses gaining competitive advantage right now are those who recognise this shift and bring in expertise to amplify their existing strengths before competitors do.

You’ve built something worth amplifying. Your product works. Your service delivers. Your brand messaging resonates. The question isn’t whether to embrace automation and AI - it’s whether you’ll do so whilst there’s still a window for competitive advantage.

If these challenges sound familiar, get in touch. Or if you know someone who’s built a quality business but is finding themselves outpaced by competitors who aren’t necessarily better but have adapted faster to this new landscape, refer them to us through our referral circle scheme.

The competitive battleground has shifted. Quality products alone aren’t enough anymore. But quality products paired with intelligent automation and AI? That’s how good businesses become dominant.

About the Author

Marc Price founded Aandai (formerly Glastonbury Marketing) with over a decade of experience delivering marketing automation and AI solutions for mid-market B2B companies. Previous clients include Corcentric (acquired by private equity), Fujitsu, CarePlanner (now Nourish), QuantumLoopAi, and various leading Thames Valley tech agencies. Marc specialises in translating complex AI capabilities into measurable go-to-market results, with a track record including 20%+ uplifts in sales conversations, 7-figure pipeline generation, and successful acquisition outcomes for clients.

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Ready to discuss how AI and automation can accelerate your existing go-to-market strengths? Contact Aandai today.