Do More with Less
Marketing Operations Automation from Signal Acquisition to Attribution
Harness the latest technology to improve the speed, reliability and performance of your marketing operations.
When marketing ops breaks down
The Problem
Marketing blames sales for ignoring leads. Sales blames marketing for poor quality. Both may be right.
Is your database free of duplicates, incomplete records, and outdated job titles?
Do all your leads enter nurture streams that match their stage? Are your attribution reports showing the whole picture?
What We Build
An intelligent operations backbone that cleans, routes, nurtures, and measures - automatically.
Deduplicate, standardise, and enrich records continuously. Flag incomplete data before it reaches sales.
Move contacts through stages based on behaviour and account insights. Trigger the right message at the right moment.
Score based on fit and intent. Route qualified leads to sales instantly, nurture the rest intelligently.
Track the full journey from first touch to closed-won. See what actually drives pipeline, not just the last click.
Real-time dashboards showing which campaigns drive SQLs, pipeline, and revenue - not just clicks.
GDPR-compliant consent tracking, preference management, and automated suppression lists.
Outcomes
What marketing ops teams achieve
Higher data quality
Clean, enriched records. Sales stops complaining about bad leads.
Better lead qualification
Scoring that actually predicts readiness. Sales focuses on best-fit accounts.
Smarter nurture journeys
Contacts get relevant content at the right stage. Fewer unsubscribes, more engagement.
Provable ROI
Attribution that shows what drives revenue. Budget decisions backed by data.
How It Works
Discovery & Design
Audit your current database, lifecycle stages, and attribution model. Map gaps and design intelligent flows.
Pilot & Prove
Start with one high-impact area - usually data quality + lead routing. Build, test, document, and measure results.
Rollout & Enablement
Expand automation across all lifecycle stages. Train marketing and sales teams. Establish governance processes.
Optimise & Scale
Monitor performance, tune scoring models, refine journeys, and add new data sources or campaigns.
Infrastructure over vanity metrics
What's Different
Most agencies talk about "marketing automation strategy" but hand you generic nurture flows and vanity metrics. We build operational infrastructure - the unglamorous plumbing that actually makes marketing scalable. Data quality, proper scoring, real attribution.
And we don't insist on ripping out your current stack. We make what you already have work better.
Deliverables
A typical Marketing Ops solution deployment.
Data quality automation
Deduplication, enrichment, and validation workflows running continuously.
Lifecycle stage framework
Clear definitions, entry/exit criteria, and automated progression rules.
Lead scoring model
Fit + intent scoring calibrated to your ICP and buying behaviour.
Nurture automation
Stage-appropriate content sequences that adapt based on engagement.
Attribution dashboard
Multi-touch reporting showing campaign impact on pipeline and revenue.
Performance metrics
Real-time dashboards tracking MQLs, SQLs, conversion rates, and campaign ROI.
Governance documentation
Data standards, consent management processes, and compliance protocols.
Requirements
• Marketing automation platform
• CRM platform
• Defined ideal customer profile (ICP) and buyer personas
Ready to enhance your marketing operations infrastructure?
Timeline: 4-8 weeks initial deployment, ongoing optimisation