From Signals to Sales
Lead Generation Automation - Identify and Engage your ICPs
Your best-fit accounts are showing intent signals right now.
Automatically identify these signals, validate, and craft tailored outreach. Before the moment's passed.
Act on Signals Automatically
Your CRM may show activity. Your intent platform might be flagging accounts, and LinkedIn Sales Navigator showing job changes. But it's no good if everything's disconnected.
Respond automatically, or empower your team to respond rapidly, before your competitor books a meeting first.
What We Build
An always-on system that detects, enriches, and engages your audience - automatically.
Hiring, funding, tech stack changes, news, website visits, competitor engagement - all monitored continuously across multiple sources.
Automatically append job titles, company details, contact info, and technographics. No manual research required.
AI-powered prioritisation based on fit, intent strength, and timing. Focus on accounts most likely to convert.
Orchestrate email, LinkedIn, and advertising sequences tailored to each account's signals and stage.
Generate contextual outreach based on trigger events. References their news, hiring, or tech changes - automatically.
Real-time dashboards showing signal-to-meeting conversion, channel effectiveness, and ROI by signal type.
Outcomes
What lead gen teams achieve with intelligent automation
More qualified pipeline
Target accounts showing intent, not just anyone matching your ICP. Higher conversion rates.
Faster response times
React to signals within minutes, not days. Strike while accounts are actively researching.
Better personalisation
Outreach references actual events and context. No more generic spray-and-pray campaigns.
Scale without limits
Monitor hundreds of accounts and execute multi-touch sequences without adding SDRs.
How It Works
Discovery & Design
Define your ICP, identify high-value signals, map current tech stack, then design activation and engagement sequences.
Pilot & Prove
Build one signal-to-activation workflow (usually hiring or funding signals). Test, measure, document results.
Rollout & Enablement
Expand to multiple signal types and channels. Train your team on monitoring, adjusting copy, and interpreting results.
Optimise & Scale
Tune scoring models, test new channels, add signal sources, and expand to adjacent ICPs or regions.
End-to-end automation, not bolt-on tools
Most agencies bolt on intent data to generic outreach campaigns and call it "AI-powered".
We build end-to-end workflows that detect signals, determine relevance, enrich data, personalise messaging, and orchestrate multi-channel sequences - all without manual intervention.
So you can simply receive the leads at the end of the process, in whatever format suits you best.
Deliverables
A typical solution structure for lead gen automation.
Signal monitoring system
Automated tracking of hiring, funding, tech changes, news, and intent signals across target accounts.
Enrichment automation
Data appending workflows that pull contact details, firmographics, and technographics automatically.
Account scoring model
AI-powered prioritisation based on fit, intent strength, and signal timing.
Multi-channel sequences
Coordinated email, LinkedIn, and ad campaigns triggered by specific signals.
Personalised messaging engine
Dynamic content generation that references trigger events and account context.
Performance dashboard and reports
Real-time visibility into signal volume, conversion rates, and channel effectiveness. Weekly summary reports by email.
Playbook documentation
Complete guides to monitoring, adjusting sequences, and scaling the system.
Requirements
• CRM (Salesforce, HubSpot, Pipedrive, etc.)
• Defined ICP and target account list
• Email domain with good deliverability
Ready to automate your lead generation?
Timeline: 4-6 weeks initial deployment, ongoing optimisation