Generative Engine Optimisation
Visibility for the generative AI era - from Google to ChatGPT
Your buyers are researching across traditional search and AI engines. GEO is the evolution of SEO for this new landscape - optimising for visibility wherever your buyers look.
SEO didn't die - it evolved into GEO
The Evolution
SEO optimised for Google rankings. GEO optimises for the full spectrum:
• Traditional search engines (Google, Bing)
• AI answer engines (Perplexity, SearchGPT)
• LLM chat interfaces (ChatGPT, Claude, Gemini)
Your buyers use all of these. You need to be visible across all of them.
What We Do
Human-led optimisation leveraging AI for research, analysis, and content refinement.
AI-powered analysis of how buyers search and ask questions. Human synthesis of patterns and strategic priorities.
Keyword strategy, technical SEO, backlink analysis, and search ranking optimisation. Still essential for visibility.
Optimise for AI engines like Perplexity and SearchGPT that provide direct answers with citations.
Structure content so ChatGPT, Claude, and Gemini cite and recommend you during conversational research.
AI-assisted research and drafting. Human refinement for clarity, accuracy, and strategic positioning.
Track rankings in traditional search and citation frequency across AI engines. Refine based on results.
Buyers research everywhere - you need to be everywhere
Why GEO Matters
Your buyers research in multiple ways. Some start with Google. Others ask ChatGPT or Perplexity directly. Most use a combination. Traditional SEO focuses on one channel. GEO ensures you're visible wherever buyers look. It's not about replacing SEO - it's about expanding your presence to match how buyers actually research today.
Outcomes
What businesses achieve with GEO
Traditional search visibility
Maintain and improve Google rankings whilst expanding to new channels.
AI engine citations
Get cited when buyers ask ChatGPT, Perplexity, or Claude about solutions in your category.
Earlier in buying journey
Be present during initial research phase, not just after shortlists are already made.
Competitive advantage
Most businesses are still only optimising for Google. Multi-channel presence wins.
Comprehensive coverage
One integrated strategy covering traditional and generative search channels.
Future-proof approach
As buyer behaviour evolves, your optimisation strategy evolves with it.
How It Works
Discovery & Strategy
Map buyer research patterns across channels. Audit current visibility in traditional and AI search. Identify priority opportunities.
Foundation & Pilot
Strengthen traditional SEO fundamentals. Optimise 3-5 key pages for AI citation. Monitor results across all channels for 4 weeks.
Expansion & Refinement
Scale optimisation across site. Create new comparison content. Build citations in sources trusted by both traditional and AI engines.
Ongoing Optimisation
Monthly monitoring across channels. Content refinement based on performance. Adaptation as search technology evolves.
Human-led strategy, AI-augmented execution
Our Approach
This isn't purely an automation play. We use AI and automation for web research, competitive analysis, and content generation - but the strategic thinking, recommendation synthesis, and content refinement are human-led. AI helps us work faster and analyse more comprehensively. Humans ensure the strategy makes business sense and the content represents your brand accurately. You get the efficiency of AI with the judgement and quality of experienced practitioners.
Deliverables
What you get at the end
Multi-channel research report
How buyers research your category across traditional and AI search. Current visibility gaps and opportunities.
Integrated SEO strategy
Technical SEO recommendations, keyword strategy, and backlink priorities for traditional search.
Optimised content
Revised pages structured for comprehension and citation across both traditional and generative engines.
New strategic content
Comparison pages, solution guides, and technical documentation optimised for all search channels.
Technical implementation
Schema markup, structured data, and metadata optimised for traditional crawlers and AI engines.
Citation strategy
Placement in directories and sources trusted by both traditional search engines and AI systems.
Performance dashboard
Monthly reports tracking traditional search rankings and AI engine citation frequency across channels.
Ongoing recommendations
Monthly strategic guidance as search technology and buyer behaviour evolves.
What's Different
Most SEO agencies are still focused exclusively on Google rankings. Most "AI optimisation" services ignore traditional search entirely.
We optimise for the full buyer research journey - traditional search, AI answer engines, and LLM chat interfaces. One integrated strategy, not competing priorities.
And because this field is evolving rapidly, we share our learning transparently. You'll understand exactly what we're doing, why, and how the landscape is changing.
Requirements
• Existing website with content library
• CMS access for technical implementation
• Willingness to create new strategic content
• Commitment to monthly monitoring and iteration
Ready to optimise for the full buyer research journey?
Timeline: 2-3 weeks initial strategy and setup, ongoing monthly optimisation